7 Recommendation Mistakes That Quietly Cost You Sales

Recommendations rarely fail loudly. They just sit there, get scrolled past, and take up space. These are the most common reasons.

• Showing out-of-stock products.
• Recommending items already in the cart.
• Too many products in one block.
• The same product in several blocks.
• Offers that ignore the price of the main product.
• A heading that says nothing, like “Products”.
• No way to see what is working.

Fix the easy ones first

Filter out of stock items and cart items, cut each block to four products, and give every block a heading that tells the shopper why it is there.