Frequently Bought Together: How to Pick Product Pairs That Sell

Frequently Bought Together is the most familiar recommendation in ecommerce, and for good reason: it answers the question every shopper has on a product page — what else do I need with this?

Start with what people already buy together

The best pairs come from real orders, not guesses. Look at the products that show up in the same cart again and again, then check that each pair makes sense to a new visitor.

• Pair a main product with something that completes it, like a wallet with a card holder.
• Keep the add-on cheaper than the main product.
• Avoid pairing two products that do the same job.

Keep the block small

Two or three products are enough. A short list is easier to scan and keeps attention on the product the shopper came for.

In ShapedRecommend, Frequently Bought Together is free forever, so you can set it up on every product page without upgrading.