The same recommendation can work on one page and be ignored on another. Placement matters as much as the products you choose.
Product page
After the tabs is a calm spot for related products. After the add-to-cart button is the place for a quick add-on.
Category and shop pages
Before or after the product list, show best sellers or items on sale to help shoppers who are still browsing.
Cart
After the totals for cross-sells, and in the empty cart to bring shoppers back to popular products.
- One clear job per placement.
- Fewer blocks, better results.
- Test on mobile first.
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