How to Build Product Bundles Shoppers Actually Want

A good bundle saves the shopper time. A bad one feels like a trick. Here is how to build the good kind.

Bundle things that are used together

Start from one main product and add one or two items that complete it. Two to three items is the sweet spot.

Show honest prices

Show each item’s price and the bundle total. Only show a crossed-out price when a product is really on sale.

• Simple products only, so one click adds everything.
• Let shoppers untick an item they don’t need.
• Place the bundle after the add-to-cart button.