How to Raise Average Order Value With Cart Cross-sells

Cross-sells on the cart page are one of the simplest ways to raise average order value, because the shopper is already buying.

Pick small, useful extras

The best cross-sells cost much less than the cart total and solve a small problem: care kits, spare parts, gift wrap.

Place them after the totals

Shoppers check the total before anything else. Showing extras right after it feels natural and doesn’t get in the way.

• Show three or four products at most.
• Exclude items already in the cart.
• Use one-click add for simple products.